Market Research (Quant + Qual)
Carbonated Beverage Client Deliverable
A major carbonated beverage brand wasn't sure if an ongoing college-tuition giveaway contest was resonating with Millennial men. A learning stream, inclusive of online focus groups and quant, was created to understand what types of cause marketing programs resonate most with this cohort, and if the contest in question connected with them.
Market Research (Qual)
Consumer Packaged Goods (CPG) Client
An international toilet-paper brand was having difficulty establishing a presence is overseas markets.
I moderated online BBs in the U.S. and coordinated with researchers in three other countries (South Korea, Italy and Netherlands) to create an immersive report that delighted the client.
CONSUMER JOURNALISM (B2C)
"God Must Be Crazy," P.O.V. Magazine
A feature on Washington Wizards then-rookie God Shammgod, who made a dubious decision to leave college early to pursue a career in the NBA. And failed.
CONSUMER JOURNALISM (B2C)
"Who Killed Kurt Cobain?," P.O.V.
Long before all the films and speculation about how Kurt Cobain died, I wrote this feature that examines virtually every single conspiracy theory associated with his passing. A screen grab of this feature was featured in the 1998 documentary Kurt & Courtney.